Articles

Insights, strategies, and tips for event management

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Spy On Your Competitors' Ads On Meta & Facebook
article

Spy On Your Competitors' Ads On Meta & Facebook

Do you ever wonder why your competitor seems to always be selling their events out?

June 13, 2025
Is Physical Marketing Still Worth It For Event Marketing?
article

Is Physical Marketing Still Worth It For Event Marketing?

Physical marketing, also known as traditional marketing, often involves print advertisements, direct mail, billboards, flyers, and other similar techniques. Although we live in a digital age, physical

June 13, 2025
How To Run A Competition During Your Event
article

How To Run A Competition During Your Event

In today's competitive landscape of events, standing out from the crowd is more important than ever. One effective way to engage your audience and generate buzz around your event is through competitio

June 13, 2025
8 Ways To Boost Ticket Sales If They Slow Down
article

8 Ways To Boost Ticket Sales If They Slow Down

When your event is not selling as well as expected, there are several strategic moves you can make to boost ticket sales. Here are five contingency ideas to help you sell your tickets:

June 13, 2025
How To Run The Perfect Presale
article

How To Run The Perfect Presale

June 13, 2025
An Introduction To Email And SMS Marketing Software For Event Organisers
article

An Introduction To Email And SMS Marketing Software For Event Organisers

June 13, 2025
A Complete Content Checklist For Your Event
article

A Complete Content Checklist For Your Event

June 13, 2025
How To Optimise Your Event / Ticketing Page
article

How To Optimise Your Event / Ticketing Page

June 13, 2025
Basic Ticketing Strategies
article

Basic Ticketing Strategies

June 13, 2025
Choosing The Right Ticket Platform For Your Event
article

Choosing The Right Ticket Platform For Your Event

June 13, 2025
Using AI For Event Marketing
article

Using AI For Event Marketing

June 13, 2025
How Big Should Your Marketing Budget Be?
article

How Big Should Your Marketing Budget Be?

June 13, 2025
Which Marketing Channels Should You Use For Your Event?
article

Which Marketing Channels Should You Use For Your Event?

June 13, 2025
How to Double Your Launch Day Ticket Sales
Presale

How to Double Your Launch Day Ticket Sales

There are several benefits to a presale campaign, but there are also several factors to consider. In this article, we will guide you through the execution of a successful presale campaign and how you can use AI to prepare your strategy.

presale
May 27, 2025
How to Set Up a Meta Business Account for Event Advertising
Paid Advertising

How to Set Up a Meta Business Account for Event Advertising

Step-by-step guide to setting up your Meta Business Account for event advertising. Learn how to create ad accounts, manage pages, and get started with Facebook and Instagram ads.

meta-businessfacebook-adsbusiness-setup +2
February 3, 2025
Measuring Your Meta Campaign Performance for Events
Analytics

Measuring Your Meta Campaign Performance for Events

Learn how to measure and analyze your Meta ad campaign performance. Understand key metrics, reporting columns, and how to track ROI for your event marketing campaigns.

campaign-analyticsmeta-adsperformance-tracking +2
February 2, 2025
Meta Campaign Tips: Best Practices for Event Ticket Sales
Paid Advertising

Meta Campaign Tips: Best Practices for Event Ticket Sales

Discover expert tips for running successful Meta ad campaigns for events. Learn about campaign duration, video ad strategies, and how to achieve low-cost event responses.

meta-adsfacebook-adscampaign-optimization +2
February 1, 2025
How to Set Up Your Meta Pixel for Event Ticket Tracking
Paid Advertising

How to Set Up Your Meta Pixel for Event Ticket Tracking

Learn how to set up and use the Meta pixel to track ticket sales and create powerful retargeting audiences. Discover how pixel tracking can dramatically improve your ad ROI.

meta-pixelfacebook-pixeltracking +3
January 31, 2025
The Best CRM for Event Organizers: Email, SMS & WhatsApp Marketing
CRM & Marketing

The Best CRM for Event Organizers: Email, SMS & WhatsApp Marketing

Discover the best CRM platforms for event organizers. Compare features, pricing, and learn how to choose the right CRM for email, SMS, and WhatsApp marketing to drive ticket sales.

crmemail-marketingsms-marketing +3
January 30, 2025
Event Campaign Stages: From Teaser to Ticket Sales
Campaign Strategy

Event Campaign Stages: From Teaser to Ticket Sales

Understand the different stages of an event marketing campaign, from teaser to ticket sales. Learn which ad objectives to use at each stage to maximize ticket sales.

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January 29, 2025
Creating Effective Meta Ad Sets for Event Ticket Sales
Paid Advertising

Creating Effective Meta Ad Sets for Event Ticket Sales

Learn how to create effective Meta ad sets for your event campaigns. Understand conversion settings, budget allocation, and how to optimize for ticket sales and registrations.

meta-adsfacebook-adsad-sets +2
January 28, 2025
Creating Effective Meta Audiences for Event Ticket Sales
Paid Advertising

Creating Effective Meta Audiences for Event Ticket Sales

Master the art of creating effective Meta audiences for your event campaigns. Learn about custom audiences, lookalike audiences, website traffic targeting, and customer list audiences.

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January 27, 2025
Organic Social Media Strategy for Event Promotion
Social Media

Organic Social Media Strategy for Event Promotion

Learn how to build an effective organic social media strategy for your events. Discover content pillars, posting consistency, and how to create engaging content that drives ticket sales.

social-mediaorganic-marketingcontent-strategy +3
January 26, 2025
Social Media Advertising for Events: How to Sell More Tickets
Paid Advertising

Social Media Advertising for Events: How to Sell More Tickets

Master social media advertising to sell more tickets. Learn how to target the right audiences on Facebook, Instagram, TikTok, and other platforms to maximize your event's reach and ticket sales.

social-media-adspaid-advertisingmeta-ads +3
January 22, 2025
WhatsApp Marketing for Events: Building Communities and Driving Sales
WhatsApp Marketing

WhatsApp Marketing for Events: Building Communities and Driving Sales

Discover how to leverage WhatsApp to build engaged communities and drive ticket sales. Learn about WhatsApp marketing strategies, community building, and best practices for event organizers.

whatsappcommunity-buildingevent-marketing +2
January 21, 2025
SMS Marketing for Events: The Ultimate Guide to Driving Ticket Sales
SMS Marketing

SMS Marketing for Events: The Ultimate Guide to Driving Ticket Sales

Learn how SMS marketing can dramatically boost your ticket sales. Discover why SMS has 98% delivery rates and 90% open rates, and how to use it effectively for event promotion.

sms-marketingtext-marketingticket-sales +2
January 20, 2025
Event Marketing Plan: A Complete Guide for Ticket Sales
Marketing Strategy

Event Marketing Plan: A Complete Guide for Ticket Sales

Learn how to create a comprehensive event marketing plan that drives ticket sales. Includes timeline planning, budget allocation, and campaign strategies.

marketing-planevent-planningticket-sales +1
January 15, 2025