The Abbey Privacy Policy

PRIVACY POLICY – THE ABBEY Last updated: 01 June 2026 1. Introduction This Privacy Policy explains how we collect, use, store and protect your personal data when you visit The Abbey website or landing pages, register for updates, subscribe to marketing communications, participate in competitions, or otherwise engage with The Abbey. We are committed to protecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and all other applicable privacy laws. By using our website, registering for updates, or submitting your personal information, you agree to the practices described in this Privacy Policy. 2. Who We Are Joint Data Controllers The Abbey's marketing database is jointly controlled by: Fifty Thousand Beers Ltd 48 Station Road Holywell Green Halifax HX4 9AW United Kingdom Company No. 16299659 Email: info@theabbey.pub and Manakin Marketing Ltd 45 Fox Street Stockport SK3 9EL United Kingdom Company No. 15609894 Email: hello@manakinmarketing.com Fifty Thousand Beers Ltd and Manakin Marketing Ltd jointly determine how and why personal data is collected and processed for The Abbey's marketing, communications, audience development and customer engagement activities. 3. Categories of Personal Data We Collect Depending on how you interact with us, we may collect and process the following categories of personal data: Identity Data (such as your name) Contact Data (such as your email address and telephone number) Marketing and Communications Preferences Technical Data (including IP address, browser type, device information and operating system) Usage Data (including interactions with our website, emails and advertisements) Tracking and Analytics Data collected through cookies and similar technologies User-Generated Content submitted through forms, surveys, competitions or promotions We only collect data that is relevant and necessary for the purposes outlined in this Privacy Policy. 4. How We Collect Your Data We collect personal data through: Registration and sign-up forms Newsletter subscriptions Competition entries and promotions Website interactions Social media engagement Email communications Cookies and tracking technologies Advertising platforms and analytics tools Third-party service providers acting on our behalf 5. Legal Basis for Processing We process personal data under one or more of the following lawful bases: Consent Where you have explicitly agreed to receive marketing communications or for certain cookies to be placed on your device. Legitimate Interests Where processing is necessary for our legitimate business interests, provided those interests do not override your rights and freedoms. Contract Where processing is necessary to fulfil a contract with you or to take steps prior to entering into a contract. Legal Obligation Where processing is required to comply with legal or regulatory requirements. 6. How We Use Your Data We may use your personal data to: Send updates about The Abbey Share information about events, performances, programming and special announcements Provide information regarding launch events and venue news Send marketing communications, offers and promotions Administer competitions and giveaways Analyse audience behaviour and engagement Improve our website, marketing activity and customer experience Measure advertising performance and campaign effectiveness Comply with legal and regulatory obligations Where you have provided consent, we may contact you by email and/or SMS regarding The Abbey and related activities. 7. Profiling and Audience Segmentation We may analyse information about your interactions with our website, emails and marketing communications to better understand audience interests and improve the relevance of our communications. This may include: Audience segmentation Customer profiling Advertising optimisation Creation of custom audiences and lookalike audiences on advertising platforms These activities do not result in automated decisions that have legal or similarly significant effects on you. 8. Cookies and Tracking Technologies We use cookies and similar technologies to improve website functionality, analyse visitor behaviour and support marketing activities. These may include: Essential Cookies Analytics Cookies Marketing Cookies Where required by law, we will seek your consent before placing non-essential cookies on your device. You can manage cookie preferences through your browser settings or our cookie management tools where available. 9. Advertising Platforms and Pixel Tracking We use advertising and analytics technologies provided by third-party platforms including: Meta (Facebook and Instagram) Google TikTok These technologies may collect information about your interaction with our website and communications, including page views, registrations, engagement activity and other behavioural signals. This information may be used to: Measure campaign performance Improve advertising effectiveness Build relevant audience segments Deliver more relevant advertising Where appropriate, information shared with advertising platforms may be encrypted or hashed before transmission. 10. Joint Controller Responsibilities Fifty Thousand Beers Ltd and Manakin Marketing Ltd act as Joint Controllers for personal data collected through The Abbey website, registration forms, marketing campaigns and customer communications. Both organisations are responsible for ensuring personal data is processed lawfully, fairly and transparently in accordance with UK GDPR requirements. If you have any questions about how your personal data is processed, you may contact either organisation using the contact details provided in this policy. 11. International Data Transfers Some of our suppliers and service providers may process personal data outside the United Kingdom. Where international transfers occur, we ensure appropriate safeguards are in place, including: UK-approved Standard Contractual Clauses UK adequacy regulations UK-US Data Bridge arrangements where applicable Other lawful transfer mechanisms recognised under UK GDPR 12. Data Retention We retain personal data only for as long as necessary to fulfil the purposes for which it was collected. Typical retention periods include: Marketing and subscriber data: up to 36 months from your last meaningful interaction Competition and promotional data: up to 24 months Transactional and financial records: up to 6 years where legally required Analytics and cookie data: according to individual platform settings Where data is no longer required, it will be securely deleted or anonymised. 13. Your Rights Under UK GDPR, you have the right to: Access your personal data Correct inaccurate personal data Request deletion of your personal data Restrict processing of your personal data Object to certain types of processing Withdraw consent at any time where processing is based on consent Request transfer of your personal data to another organisation Lodge a complaint with the Information Commissioner's Office (ICO) To exercise any of your rights, please contact: hello@manakinmarketing.com You may also submit a complaint to the Information Commissioner's Office: www.ico.org.uk 14. Photography and Videography Photography and video content may occasionally be captured during events and activities at The Abbey. Such content may be used for promotional, editorial and marketing purposes under our legitimate interests. Where appropriate, signage will be displayed to notify visitors that photography or filming is taking place. If you have concerns regarding your image being used, please contact a member of staff or email us using the details provided in this policy. 15. Third-Party Service Providers We work with trusted third-party service providers who process personal data on our behalf, including: CRM and email marketing providers (including Brevo) Website and landing page providers Analytics providers Cloud hosting providers Advertising platforms Competition and promotional partners where applicable All third-party providers are required to process personal data securely and only in accordance with our instructions and applicable data protection laws. 16. Opting Out of Marketing You may unsubscribe from marketing communications at any time by: Clicking the unsubscribe link included in our emails Replying STOP to SMS communications where applicable Emailing hello@manakinmarketing.com Emailing info@theabbey.pub Unsubscribing from marketing communications will not affect any service-related communications that we are required to send. 17. Changes to This Policy We may update this Privacy Policy from time to time. Any updates will be published on our website and become effective immediately upon publication. We encourage you to review this policy periodically. 18. Contact Fifty Thousand Beers Ltd 48 Station Road Holywell Green Halifax HX4 9AW United Kingdom Email: info@theabbey.pub Manakin Marketing Ltd 45 Fox Street Stockport SK3 9EL United Kingdom Email: hello@manakinmarketing.com