Privacy Policy
So Flute
PRIVACY POLICY – So Flute Last updated: 10 May 2026 Introduction This Privacy Policy explains how we collect, use, store and protect your personal data when you visit our festival landing page https://www.evntr.ee/sidelines, register for updates, engage with marketing activity, or participate in festival-related interactions. We are committed to complying with the UK GDPR, the Data Protection Act 2018, and all applicable privacy laws. By using this landing page or submitting your personal information, you agree to this Privacy Policy. Who We Are Data Controller So Flute 45 Fox Street Stockport SK3 9EL Email: soflutemusic@gmail.com So Flute is responsible for determining how and why your personal data is processed in relation to So Flute events Categories of Data We Collect We may collect and process the following categories of personal data: • Identity Data • Contact Data • Marketing & Communications Data • Technical & Behavioural Data • Tracking & Analytics Data • Transactional Data • User-Generated Data How We Collect Your Data We collect your data through: • Direct interactions • Automated tracking technologies • Third-party processors such as ticketing partners • Marketing and advertising platform integrations Legal Basis for Processing We process your personal data under one or more of the following lawful bases: • Consent • Legitimate Interest • Contract • Legal Obligation How We Use Your Data We may use your data for: • Event updates and announcements • Marketing communications • Audience analytics and optimisation • Competitions and promotional activity • Ticketing and operational purposes • Safety and compliance requirements Profiling & Automated Decision Making We may analyse your data for segmentation, lookalike audiences, remarketing, and advertising optimisation purposes. This profiling does not produce legal or similarly significant effects on you. Cookies & Tracking Technologies We use essential, analytics, and marketing cookies including: • Meta Pixel • Google Analytics 4 • TikTok Pixel These technologies help us improve performance, understand audience behaviour, and optimise advertising activity. Pixel Tracking & Advertising We may share hashed data, engagement events, device information, and browsing behaviour with advertising platforms including Meta, Google, and TikTok for advertising optimisation and audience targeting purposes. These platforms may act as independent controllers for data processed within their own advertising ecosystems. Data Controller Responsibilities So Flute determines the purpose of data collection and use in relation to So Flute registrations, marketing communications, audience engagement, and associated promotional activity. International Transfers Where data is transferred outside the UK, we rely on appropriate safeguards including: • Standard Contractual Clauses (SCCs) • The UK–US Data Bridge where applicable Data Retention & Justification We retain personal data only for as long as necessary: • Marketing data: up to 36 months • Transactional data: 6 years • Cookie and analytics data: according to cookie settings and platform policies Your Rights Under UK GDPR, you have the right to: • Access your data • Correct inaccurate data • Request deletion of your data • Restrict or object to processing • Withdraw consent at any time • Request data portability • Lodge a complaint with the ICO ICO website: https://www.ico.org.uk To exercise any of your rights, contact: soflutemusic@gmail.com Disclosures to Authorities Data may be shared with police, local authorities, licensing bodies, emergency services, or other relevant authorities where required for legal compliance, safeguarding, or public safety purposes. Photography & Videography Photography and videography may take place during festival events and related activities. Images and footage may be used for promotional and marketing purposes under legitimate interest. Restricted or clearly designated non-filming areas will be respected where applicable. Processors & Third Parties We work with trusted third-party processors acting under our instruction, including: • Email service providers (e.g. MailerLite, Brevo) • Ticketing platforms • Cloud hosting and landing page providers • Paid advertising platforms • Analytics providers A full list of processors is available upon request. Opting Out of Marketing You may unsubscribe from marketing communications at any time by: • Clicking the unsubscribe link in any email, or • Emailing soflutemusic@gmail.com Contact So Flute 45 Fox Street Stockport SK3 9EL Email: soflutemusic@gmail.com